I wasn't suggesting segmenting the guild up into different guilds according to focus. I was just thinking that if people were going to join multiple guilds, it might be nice to join secondary, so to speak, guilds together, for LoE cohesiveness.
It's kinda hard for me to get my head around the multiple guild thing for the very reason you mentioned. Why split up my ability to earn influence among many guilds, when I could be concentrating it on one guild, always representing it? On the other hand, I understand that in a general guild, the members on line at any given time will be spread about doing many separate things, and it would be helpful to be part of a guild where all the members are only doing what you're doing.
It'll be very interesting to see how it plays out in game.