What is the proper measure of a Hollywood mogul? For entertainment reporters, it's often a mogul's personal behavior. The more incidents of arrogance and insensitivity they uncover, the more they assume that a mogul is an ineffective leader. During the contentious period surrounding Michael Eisner's announcement that he was resigning from Disney, a frenzy of items appeared, casting him as a villain worthy of one of his animated hits. It will be recalled that Eisner alienated a host of would-be moguls—including Jeffrey Katzenberg (whom he called a "midget"), Michael Ovitz (whom he called a "psychopath"), Roy Disney (whom he kicked off the board), and Harvey Weinstein (whom he forced out of Miramax). These men, by one means or another, yielded an El Dorado of gotcha items to the press. What was lost in this morality tale was the story of Eisner's transformation of Disney. He turned a faltering animation-and-amusement-park company into one of the world's most successful purveyors of home entertainment. He'll depart as Disney's CEO quietly on Friday, without a gold watch ceremony. The lack of fanfare seems to mark him as a man who failed and sullied the good name of Mickey.